Measuring Mobile Ad Performance With Attribution Models

The Ethics of SMS Frequency and Customer ExhaustionSMS advertising can be an efficient communication tool, yet over-messaging can cause customer disappointment and attrition. Getting the appropriate regularity is crucial to successful SMS marketing projects.Dani Henion, the founder of Textellent, lately hosted a webinar on enhancing SMS messaging r

read more

Privacy Concerns In Retargeting Campaigns

The Values of Text Regularity and User ExhaustionSMS advertising can be a reliable communication tool, yet over-messaging can lead to customer frustration and attrition. Obtaining the best regularity is essential to effective SMS advertising campaigns.Dani Henion, the owner of Textellent, lately hosted a webinar on optimizing SMS messaging frequenc

read more